How to hold a successful Invisalign promotion day (IPD)

Dr Kunal Patel only had 10 days to organise his first ever Invisalign promotion day (IPD). The fact it was scheduled a couple of weeks before Christmas during the COVID crisis could have made it more challenging to attract potential patients. As it turned out, the open day was attended by an astounding 60 potential patients. Who all proceeded to sign up for Invisalign treatments at the event. Dr Kunal had never held an Invisalign promotion day before. But he attributes its success to good planning, a lot of preparation and admin, and a fantastic team.

Learning outcomes

Here Kunal provides an insight into how they achieved such a successful event. He will also share his top tips to help other practices emulate his success include and advise his peers how to stimulate demand.

Speaker: Kunal Patel

Dr Kunal Patel is the principal dentist and founder of the multi-award-winning Love Teeth Dental group, a leading name in cosmetic and family dentistry across Surrey and London. He is among the top 150 Invisalign providers globally and the current holder of Practice of the Year, Best Patient Care, and Best Child-Friendly Practice awards.

A key opinion leader for major dental brands including Hello Pearl AI, Invisalign and Itero, as well as many others, Kunal is a recognised pioneer in digital dentistry; constantly innovating workflows and excelling in patient experience. He was also chosen as the face of dentistry for the national NHS 111 campaign.

An international trainer and mentor to many young dentists, Kunal is a sought-after speaker on topics ranging from aesthetic dentistry to business growth, and regularly features in both dental and mainstream media.

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