Beyond Google reviews: why your reputation strategy needs a rethink in 2026

Online reviews still matter. But the rules around them have changed – quietly, and faster than most practices realise.

Google reviews remain one of the strongest local ranking signals, but they no longer work in isolation. Reviews are disappearing, anonymous feedback is increasing, and both Google and AI tools are now drawing trust signals from multiple platforms – not just one.

In this session, David Nelkin explains why relying on a single review platform is becoming a risk in 2026. You’ll see how reputation now influences visibility across Google, maps, and AI-driven discovery, and why practices with diversified social proof are far more resilient.

This webinar goes beyond star ratings to show how reputation really works today – and what a modern, cross-channel review strategy looks like if you want to stay visible, trusted, and chosen.

It will challenge the over-reliance on Google reviews as the primary measure of practice reputation, explain how reputation now influences visibility, trust, and AI-driven recommendations, introduce a modern, cross-channel approach to building and protecting reputation, and help practices future-proof their reputation strategy for 2026 and beyond.

Learning outcomes

• Understand why Google reviews alone are no longer a safe or sufficient reputation strategy
• Identify the risks of missing, anonymous, or deleted reviews and how to mitigate them
• Recognise how reviews influence rankings, AI recommendations, and patient decision-making
• Build a diversified, cross-channel reputation strategy that increases trust and resilience
• Apply practical methods to generate more authentic, higher-quality reviews across multiple platforms.