dental marketing

Smash hit

Chris Barrow explains how to ensure your marketing hits the right notes and isn’t a one hit wonder Regardless of…

Private Practice

Price match

Ashley Latter looks at why some patients base their entire decision-making process on cost alone If discussing fees with patients…

Private Practice

Time to be a winner

Some orthodontic practices are better at marketing than others, but, Malcolm Counihan asks, how hard is it to join the…

Orthodontics

Hook, line, and sinker

Reel in a good reputation for your practice by making the most out of local media, says Gemma Barker Dentistry…

Private Practice

It’s time to grow…

Nigel Jones explores the possibilities for maximising practice profits in the future It’s been a difficult few years in which,…

Orthodontics

How important is the price tag?

Ashley Latter considers the factors that play a role in a patient’s decision to buy a product or service Two…

Private Practice

A new perspective

Technology doesn’t have to be intimidating – here, Toks Oyegunle zooms in on how to implement technological systems into your…

Private Practice

3 steps to a successful orthodontic business plan

TIO founder Grant Duncan present three key steps to establishing a business plan for your orthodontic practice The world of…

Orthodontics

Fuel for thought

Chris Barrow looks at ways to pump up your marketing campaign to drive your practice forwards While marketing is a…

Private Practice

Website dos and don’ts

Zoe Davitt of Blue Horizons Marketing recommends taking a good long look at your website to make sure it’s doing…

Orthodontics

Making a connection

Direct your patients to your practice with a colourful marketing plan, says Chris Barrow The idea of ‘marketing’ is often…

Private Practice

10 steps… for your next website redesign

Malcolm Counihan explains what to consider when refreshing and rejuvenating your website There are many good reasons to refresh your…

Orthodontics

Soaring high

Matthew Lloyd looks at how teeth whitening can increase business, intrigue your patients and send your profits sky-high A dental…

Dentistry

Six effective steps for marketing your practice

Want your practice to stand out from the crowd? Shivani Patel gives us a clinician’s perspective on ways to market…

Orthodontics

Light at the end of the funnel

FooCo’s Malcolm Counihan introduces the concept of a sales funnel and suggests strategies for getting the maximum out of your…

Orthodontics

Island hopping

No dental practice is an island. Chris Barrow explains how a group coaching programme can be the lifeline that stops…

Private Practice