Hugo van Loenen is the CEO of MediMatch Dental Laboratory, a company that he founded around 2006. He holds a Master’s degree in Engineering from the University of Delft, The Netherlands. During his studies, he gained extensive experience managing large-scale projects within an entrepreneurial, family business-like environment. His exposure to the dental industry began while overseeing dental practices in the north of the UK.
The idea for MediMatch Dental was born out of a clear need for high-quality yet competitively priced dental lab products in the UK market. Hugo and his team focused on standardizing in-lab procedures, optimizing workflows, and later integrating digital technology. This approach enabled MediMatch Dental to experience steady growth year over year, eventually securing private equity backing in January 2025.
Hugo has a strong passion for discussing the digitisation of dental workflows and how technology is shaping the future of the industry.
