Dr. Robbie Hughes – Founder & CEO, Dental Excellence UK, Dental Excellence Lab, Avant Garde Dentistry, Same Day Smile®️
Dr. Robbie Hughes, a distinguished graduate of the University of Liverpool (2008, with honours), has established himself as a leading innovator in UK private dentistry. From early in his career, Robbie focused on excellence in cosmetic and restorative dentistry, earning numerous awards for clinical distinction and performance.
He has pursued extensive postgraduate training alongside global industry leaders, earning certificates and diplomas in implantology, restorative and aesthetic dentistry, orthodontics, full mouth reconstructions, composite bonding, and digital smile design. Robbie is also a respected Key Opinion Leader for companies including Align, Ivoclar, Sprintray, Exocad, 3Shape, and Ray, reflecting his expertise in both clinical and technological innovation.
Robbie is the founder of four synergistic companies, each designed to modernise UK dentistry through technology-driven workflows, quality care, and predictable outcomes:
• Dental Excellence UK – A multi-site super clinic delivering advanced patient care.
• Dental Excellence Lab – A digital lab providing precision restorative solutions.
• Avant Garde Dentistry – A complete system for dentists, combining advanced training in digital workflows, smile makeovers, orthodontics, and aesthetic restorations with mentorship in marketing, content creation, team development, and consultation conversion. Each dentist benefits from lab support and treatment planning under Robbie’s supervision, ensuring high predictability and exceptional results. Live, one-to-one, group, and online training sessions offer flexible learning formats, with new programmes launching in April 2026.
• Same Day Smile®️ – A patient-facing solution widely adopted by dentists, providing rapid, high-quality aesthetic results.
Avant Garde Dentistry represents Robbie’s vision for a new era in private practice, integrating digital innovation, standardised quality, and patient-focused care while equipping dentists with professional and business development tools.
Committed to continual professional growth and pioneering patient-centred practice models, Dr. Robbie Hughes continues to redefine modern UK dentistry, blending clinical excellence, innovation, and education.
