AI‑SEO explained: what dentists actually need to do in 2026

SEO isn’t dead – it’s grown up.

Patients now discover dental practices through artificial intelligence (AI) summaries, conversational search, maps, and traditional Google results – often without ever clicking a website.

In this session, David Nelkin cuts through the noise around AI‑SEO, generative engine optimisation (GEO) and new acronyms to explain what’s really changing, what isn’t, and how dental practices can stay visible, trusted and chosen in 2026 and beyond.

You’ll leave with a clear, practical framework built on proven SEO fundamentals – adapted for a world where being included in the answer matters just as much as ranking on the page.

The webinar will:

• Explain how AI is expanding – not replacing – search
• Demystify SEO, GEO, AEO, and what actually matters
• Show how dental practices can stay visible in AI‑driven discovery
• Provide a practical, future‑proof optimisation framework.

Learning outcomes

• Understand how AI search differs from traditional SEO
• Recognise which fundamentals still underpin visibility
• Optimise content for conversational, intent‑driven queries
• Strengthen trust and entity signals across platforms
• Measure success beyond last‑click traffic.