Ahmad Nounu explains how the new A-dec 500-Pro dental chair package has helped Black Swan Dental Spa maintain outstanding standards of patient care.
We recently had the opportunity to spend some time with Dr Ahmad Nounu, the director and principal dentist at Black Swan Dental Spa, a highly successful private practice based in Crewkerne, Somerset. Dr Nounu shared his insights on how their choice of equipment, the new A-dec 500-Pro dental chair package, aligned with the business’s core values around a patient-first philosophy – all contributing to the practice’s continued success.
Since opening its doors in 2012, Black Swan Dental Spa has woven itself into the fabric of the Crewkerne community, gaining recognition as a top private practice in the south west of England. It’s not just known for its state-of-the-art cosmetic and restorative dentistry; it’s also celebrated for providing a soothing, spa-like environment where patients truly feel valued and cared for. From the outset, Dr Nounu – or ‘Doctor A’ – and his team aimed to break the mould of a typical cold, clinical dental practice.
‘We wanted people to feel like they were stepping into a retreat, not just a clinic,’ Dr Nounu shares.
Whether you’re visiting for a routine check-up or an enhanced smile makeover, every detail is thoughtfully planned out to create a calming experience. From the soft lighting to the inviting reception area and tranquil treatment rooms.
Black Swan Dental Spa chooses excellence
For Dr Nounu, every choice he makes is about creating long-term value. With his expertise in traditional and cosmetic dentistry, he recognises that investing in top-of-the-range equipment and thoughtful design leads to better results for patients and helps the practice thrive over time.
At Black Swan, they provide a comprehensive range of modern, patient-centred treatments, including Invisalign, fixed orthodontics, and Inman Aligners for cosmetic straightening, along with advanced whitening, implants, facial rejuvenation as well as general specialist services. Their workspace and delivery systems are meticulously designed to ensure both clinical excellence and that signature spa-like tranquillity.
‘The right equipment is an investment, not just an expense,’ Dr Nounu emphasises.
Reliability, ergonomics, comfort
The emphasis here is on reliability, ergonomics, and comfort, for both the patient and the dentist, which is exactly why Dr Nounu chose A-dec dental equipment for his practice. He opted for the A-dec 500 Dental Chair and the A-dec 500 Pro delivery system. A standout feature of the A-dec 500 Pro package is its multi-user preset functionality, which allows him to seamlessly share the treatment room with Dr Maisie, the clinic’s facial rejuvenation practitioner, all while keeping workflows efficient and ensuring consistent positioning for various procedures.
The comfort levels are another key highlight that he really believes is the reason this dental chair is a cut above the rest. The new seven-inch glass touchscreen, known as Dynamic Screen 7 (DS7), streamlines the workflow by showing only the information you need, right when you need it. A-dec products are designed to last, but the company also understands that technology keeps moving forward. With the ability to add new clinical features to the existing setup, the equipment grows along with the practice. Once you register with the A-dec+ app, software updates will automatically unlock new features, enhancements, and integrations over time, something Dr Nounu is really excited to see it develop and evolve as technology advances.
Trusted partnerships at the heart of any project
When making a significant investment, whether clinical or aesthetic, Dr Nounu believes it goes beyond equipment alone; it’s about true partnership. He works closely with a network of skilled stakeholders, including Qualident, a trusted dental equipment dealer, and A-dec, a leading manufacturer of dental equipment. Together, they ensure his team receives not only the right tools but also the ongoing support required. A-dec’s renowned customer service plays a key role in this partnership, with a dedicated team of experts always just a phone call away.
For the transformation of Black Swan Dental Spa, Byron Mancer from Qualident played a pivotal role, overseeing the dental chairs and plant equipment, refreshing existing units and installing new ones. While the build was managed by the practice itself, the project brought together multiple stakeholders, all working collaboratively to deliver Dr Nounu’s vision.
The result was the conversion of an old, dilapidated building into a tranquil, Dubai-inspired environment. Working hand in hand with Dr Nounu and his team, the partners brought this vision to life by incorporating new A-dec 500 Pro package equipment alongside three existing A-dec 500 chairs and A-dec 400 dental chairs from the previous practice, all of which remained in excellent condition. These chairs were refreshed with new upholstery to seamlessly complement the gold, black, and neutral tones throughout the redesigned space, creating a cohesive and luxurious finish.
The future for The Black Swan Dental Spa
Black Swan Dental Spa is on a great growth trajectory. With full-capacity surgeries, a growing client base, expansion is on the horizon. But no matter how much they grow, Dr Nounu’s philosophy will stay the same: A practice must be built around people, not just processes and procedures. His advice to other dental professionals? ‘Do your homework. Come and feel the space. See how a practice operates in person. A calm, considered environment, that’s what really makes the difference.’
Black Swan is also deeply committed to education. Dr Nounu leads Private Dental Mentor, a 12-month restorative diploma for dentists entering the private arena. He believes in nurturing future talent with the same principles that guide his own practice: quality, care, and patient-centric innovation. This mentor programme is set to grow and continue to evolve in the future.
If you’d like to find out more about Black Swan Dental Spa or book a visit, call on 01460 77517, email office@blackswandental.co.uk or visit blackswandentalspa.co.uk.
About A-dec
For more than 60 years, A-dec has been supporting dental professionals all over the world by providing reliable and exceptional equipment designed to enhance dental practices’ efficiency and patient comfort. Known for its exceptional customer service, A-dec has built a reputation as a trusted brand that helps professionals turn their visions into reality.
If you’d like to learn more about A-dec or schedule a visit to a nearby showroom, reach out to A-dec dealer or local territory manager or request a quote today: request information from A-dec.
This article is sponsored by A-dec.
