
Stuart Ker offers reassurance to those feeling hesitant about increasing their patient fees in the dental practice.
Conversations around price increases are never easy, particularly in healthcare, where trust and relationships matter deeply. However, thoughtful and well-communicated adjustments are sometimes necessary to ensure the sustainability of a practice and the ongoing quality of care patients rely on.
In this article, I wanted to share how we at The Row Dental determine when increasing our fees is appropriate, how we assess the value of our services, and how we communicate changes with clarity and care.
Finding the right time
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