Online reviews still matter. But the rules around them have changed – quietly, and faster than most practices realise.
Google reviews remain one of the strongest local ranking signals, but they no longer work in isolation. Reviews are disappearing, anonymous feedback is increasing, and both Google and AI tools are now drawing trust signals from multiple platforms – not just one.
In this session, David Nelkin explains why relying on a single review platform is becoming a risk in 2026. You’ll see how reputation now influences visibility across Google, maps and AI-driven discovery, and why practices with diversified social proof are far more resilient.
This webinar goes beyond star ratings to show how reputation really works today – and what a modern, cross-channel review strategy looks like if you want to stay visible, trusted and chosen.
It will challenge the over-reliance on Google reviews as the primary measure of practice reputation, explain how reputation now influences visibility, trust and AI-driven recommendations, introduce a modern, cross-channel approach to building and protecting reputation, and help practices future-proof their reputation strategy for 2026 and beyond.
Dentistry Webinar - Live Webinar
22 January 7:00pm, London UK
Beyond Google reviews: why your reputation strategy needs a rethink in 2026
Speaker: David Nelkin
The speaker
David Nelkin is the founder and CEO of Xcelerator Dental, a specialist dental marketing agency focused on practice growth.
With over 11 years of experience working with more than 200 dental practices, David is recognised as a thought leader in dental marketing. Under his leadership, Xcelerator Dental has won multiple awards, including Website of the Year at all three major dental awards in 2024 and CSR awards for sustainability initiatives.
David is passionate about simplifying the path to growth for dental practices.
You can sign up for the webinar here.
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