Slaine Ker explains why a social media presence is no longer optional for dental professionals and how to use it to build a client base.
When I made the decision to open my own dental practice in a brand-new city – no patients, no reputation, no referrals – I knew clinical skill alone wouldn’t be enough. I needed visibility. And in today’s world, that means social media.
In dentistry, a digital presence is no longer optional, it’s essential. Especially when you’re starting from zero, as I was when we opened The Row Dental. More than ever, patients are turning to Instagram not just to scroll, but to research. They want to know who you are, what your work looks like, whether you’re credible, and – most importantly – if they can trust you. It’s their way of meeting you before ever stepping into your clinic.
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