Anti-ageing treatments – the latest big player
Harry Singh explores the rise of anti-ageing treatments in Britain in response to a report that cited it as the UK’s ‘next major industry’.
I don’t know about you, but, when I was a child, I used to think of someone in their 60s or 70s as ‘old’. Not these days (and no, that’s not just because I’m getting older myself).
People are living longer, having families later and working further into their senior years than ever before. So it’s not surprising the business of tackling ageing from both an intrinsic and extrinsic point of view has become a forerunner in UK industry.
The longer our life expectancies have become, the more vibrant and youthful people want to look and feel.
Science, technology and advances in cosmetic and non-cosmetic medicine mean we no longer just need to accept the ageing process as it is.
In fact, there are a plethora of things we can do to increase longevity and look good doing it. I’ve made a career out of it.
It was recently reported that Richard Faragher, the University of Brighton’s professor of biogerontology, told a House of Lords’ Science and Technology Committee that he believed proper research funding into combatting the effects of ageing could ‘propel Britain to the forefront of a lucrative industry’.
He went on to say our scientists have the expertise and potential to reverse or slow ageing. And, in doing so, can build a ‘formidable’ industry.
As someone who practises in anti-ageing treatments already, this was news to my ears. But it was in no way a surprise.
I started offering anti-ageing treatments in 2002. Since then, I’ve seen a dramatic and upward trend from the general public wanting to access these types of services.
Anti-ageing treatments – a growing market
On my business courses, I teach delegates about how to engage with this growing market. And then build a successful and sustainable business in aesthetic medicine.
Since I started teaching, I have continued to see this demand grow.
Of course, with rapid growth comes more market competition. So, while it is ultimately good for us all to see the sector thrive, it does mean you need to up your game to stand out from the crowd and be successful in a cosmetic business.
As dentists, there are many skills we bring to the table to help us do this.
Running a dental practice means you already have a target audience of patients. Patients that could be looking to improve other aspects of their appearance.
Offering anti-ageing treatments can add another dimension to your business. It will allow you to tap into an industry that only looks set to prosper.
If you would like to find out more about how you can safeguard your patients and build more profit for your practice through facial aesthetics, visit
www.botulinumtoxinclub.co.uk, email [email protected] or call 0800 047 2038.