Colgate introduces its new Colgate Total, which helps protect 100% of mouth surfaces.
Ordinary fluoride toothpastes# limit outcomes by providing fluoride protection to 20% of mouth surfaces (teeth). Ordinary fluoride toothpastes# do not fight bacteria. Immediately after brushing, bacteria quickly repopulate on 100% of mouth surfaces:
- Hard tissue (20%) – teeth
- Soft tissue (80%) – tongue, cheeks, gums.
This can increase the risk of common oral health issues such as plaque, tartar, gum problems and malodour.
New Colgate Total with dual-zinc and arginine fights bacteria on all mouth surfaces to help your patients achieve whole mouth health.*
New Colgate Total with dual-zinc and arginine demonstrates superior reduction of bacteria versus ordinary fluoride toothpaste, 12 hours after brushing* on:
- Teeth: 38.3% bacterial reduction
- Tongue: 39.7% bacterial reduction
- Cheeks: 35.4% bacterial reduction
- Gums: 25.9% bacterial reduction.
Superior reductions of plaque and gum problems versus ordinary fluoride toothpaste at three and six months.¥
New Colgate Total is clinically proven to reduce plaque (by 30.1 %; p < 0.001) and gum problems (by 26.3 %; p < 0.001) when compared to ordinary non-antibacterial fluoride toothpaste after six months.
Now you can recommend next generation technology
New Colgate Total has been reinvented to deliver comprehensive benefits for the whole mouth:
- Prevents tooth decay/cavities and helps repair weakened enamel
- Superior plaque reduction†
- Superior reduction of gingivitis and gum bleeding†
- Fights bacteria to keep breath fresh4
- Superior reduction of sensitivity (Colgate data on file)†
- Superior reduction of tartar (Colgate data on file)†
- Reduces stains and stain intensity (Colgate data on file)†
- Protects against erosive damage(Colgate data on file).
Advise your patients about new Colgate Total with dual-zinc and arginine – for better oral health outcomes.
Discover more about the new Colgate Total formula.
Visit online at colgateprofessional.co.uk.
References
* Statistically significant greater reduction of cultivable bacteria on teeth, tongue, cheeks, and gums with Colgate Total versus non-antibacterial fluoride toothpaste at four weeks, 12 hours after brushing.
# Defined as non-antibacterial toothpastes.
¥ Significant reductions in plaque and gingivitis at three and six months versus non-antibacterial fluoride toothpaste; p<0.001.
† Versus ordinary non-antibacterial fluoride toothpaste.
