How your patients can protect 100% of mouth surfaces

Colgate introduces its new Colgate Total, which helps protect 100% of mouth surfaces.

Ordinary fluoride toothpastes# limit outcomes by providing fluoride protection to 20% of mouth surfaces (teeth). Ordinary fluoride toothpastes# do not fight bacteria. Immediately after brushing, bacteria quickly repopulate on 100% of mouth surfaces:

  • Hard tissue (20%) – teeth
  • Soft tissue (80%) – tongue, cheeks, gums.

This can increase the risk of common oral health issues such as plaque, tartar, gum problems and malodour.

New Colgate Total with dual-zinc and arginine fights bacteria on all mouth surfaces to help your patients achieve whole mouth health.*

New Colgate Total with dual-zinc and arginine demonstrates superior reduction of bacteria versus ordinary fluoride toothpaste, 12 hours after brushing* on:

  • Teeth: 38.3% bacterial reduction
  • Tongue: 39.7% bacterial reduction
  • Cheeks: 35.4% bacterial reduction
  • Gums: 25.9% bacterial reduction.

Superior reductions of plaque and gum problems versus ordinary fluoride toothpaste at three and six months.¥

New Colgate Total is clinically proven to reduce plaque (by 30.1 %; p < 0.001) and gum problems (by 26.3 %; p < 0.001) when compared to ordinary non-antibacterial fluoride toothpaste after six months.

Now you can recommend next generation technology

New Colgate Total has been reinvented to deliver comprehensive benefits for the whole mouth:

  • Prevents tooth decay/cavities and helps repair weakened enamel
  • Superior plaque reduction
  • Superior reduction of gingivitis and gum bleeding
  • Fights bacteria to keep breath fresh4
  • Superior reduction of sensitivity (Colgate data on file)
  • Superior reduction of tartar (Colgate data on file)
  • Reduces stains and stain intensity (Colgate data on file)
  • Protects against erosive damage(Colgate data on file).

Advise your patients about new Colgate Total with dual-zinc and arginine – for better oral health outcomes.

Discover more about the new Colgate Total formula.

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* Statistically significant greater reduction of cultivable bacteria on teeth, tongue, cheeks, and gums with Colgate Total versus non-antibacterial fluoride toothpaste at four weeks, 12 hours after brushing.

# Defined as non-antibacterial toothpastes.

¥ Significant reductions in plaque and gingivitis at three and six months versus non-antibacterial fluoride toothpaste; p<0.001.

† Versus ordinary non-antibacterial fluoride toothpaste.


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