Acteon 2.0 is born

Stancey Coughlan, commercial director of Acteon UK, explains the company’s vision and how it is building a legacy.

Having been part of the Acteon group for over 14 years, I have worked under three different CEOs and previously navigated three new brand identities while all the time thinking…why? 

Nothing was really changing; logo, font, colours…yes but core values that resonate with our customers and the rest of the industry…no! That was until March 2023 when Acteon 2.0 was born!  

Our DNA remains unchanged so what was different this time?

For the first time we had a CEO who listened; listened to us, listened to our customers both trade and primary care providers and came up with a strategy to build on our DNA and pave the way for a new Acteon group with strong core values and a mission that would help change the dental care of millions of people worldwide.

This completely matched our vision for the UK and everything we have been working towards for many years.   

Our vision

We believe healthcare is first and foremost about quality of life. Medical treatments are more than just procedures, they restore health, comfort, confidence, and happiness and improve the life of millions of patients every year. 

Our vision is to pave the way for a more human-centred healthcare industry based on proactive lifetime care.  

Our mission

To remain at the top of our game and focus on what matters most; healthcare professionals and the preventative or minimally invasive care of their patients.  

We provide comprehensive, intuitive workflow solutions that put technology at the service of people to restore patients’ health effectively, efficiently, and economically. 

Three core platforms growing together dynamically to provide comprehensive workflow solutions.

  • Imaging solutions: X-Mind Prime, C50 intraoral camera, PSP!X, Sensors, X-ray generators  
  • Specialised equipment and instruments: Newtron ultrasonics, surgical ultrasonics, Bliss hand instrumentation, air polishing  
  • Specialty consumables: Riskontrol, Expasyl.

Our purpose and ecosystem

To maximise the quality of life of everyone we support: patients, care providers, employees, partners, and shareholder and to provide education solutions, to allow dental professionals to develop and upskill in a supportive, engaging and encouraging environment. 

Our local reputation  

In the UK we are building a legacy: we have strong ethical values, a passion to provide exceptional customer service and now with the unparalleled support of the Acteon group and a vision that matches all we stand for in the UK, we have strengthened our position and increased our support offering.

It has opened opportunities and allowed us to find new ways to support organisations, education providers and to educate patients directly, for example with our fight periodontal disease leaflets. 

We are very proud to have received Dental Brand of the year at the Dental Industry Awards 2023: to be shortlisted was an honour but to win has been overwhelming.  

We welcome you to contact us to find out more about or education programme, products, services or simply to meet our knowledgeable and supportive team. 


For more information, click here.

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