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Straumann’s new beginning
Straumann recently opened the doors to its new, multi-functional and highly impressive UK base. Dentistry took up its invite. .…
Dentistry
Evaluating your staff
The most important asset in a dental practice isn’t the equipment, the office location or the doctor’s clinical skills. It’s…
Dentistry
Implant maintenance
I have previously written about how little I really know about late dental implant failure caused by the ongoing loss…
Dentistry
Decision making in periodontics
If you get a spare few minutes you must read books by Malcolm Gladwell. His work is easy reading but…
Dentistry
Responding to complaints
There will always be patients dissatisfied with the care they receive, or whose expectations are not met in some way…
Dentistry
Sunjay the star student
Sunjay Parekh was named the winner of the 2006 Wrigley’s Oral Health In Action Student Award. This year, the organisers…
Dentistry
Managing patient expectations
Good communication is vital. Get it right and the chances are that the consultation will proceed uneventfully with a satisfactory…
Dentistry
Getting the message across
Image, as regular readers of Blue Horizons articles will be aware, is vital to a practice’s success. To your patients,…
Dentistry
Communicating with your patient
Dentistry, as with much in this world, is all about communication. Successful periodontal treatment outcomes are about patients taking on…
Dentistry
Restoration of a fractured upper incisor
This patient presented with a fractured upper left lateral incisor. The tooth had previously been restored successfully for many years…
Dentistry
Getting the most out of your referrals: part 2
Some patients wonder what added benefits they will receive from specialist referral. It is a good idea to make it…
Dentistry
Keeping schtum
Confidentiality is the cornerstone of good practise. All patients expect that personal and clinical information about them will be held…
Dentistry
Three steps to the sale
I believe there is a three-step process that drives the sale of anything people buy. If you find yourself having…
Dentistry
Getting the most out of your referrals
Specialist referral is a well-established procedure in many countries and is becoming more common in the UK. However, a number…
Dentistry
Sealing the deal
Many articles have been written about aspects of the sale process, but this two-part series identifies the key problems that…
Dentistry
Opportunity knocks
In April, change was forced upon us all. For some it was a time of great uncertainty and worry, while…
Dentistry
Nothing beats good manners
Most receptionists place great value on offering excellent customer care, whilst working in a busy, high-pressure dental reception. However, your…
Dentistry
Getting patients to work for you
This article is powerful and could make you about £55,000 better off. It focuses on the psychological principle of reciprocity,…
Dentistry
Creating a passion for dentistry
Dr David Hornbrook is one of dentistry’s most talented clinicians and has helped thousands of dentists fall back in love…
Dentistry
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