Moving from being a good practice to a great business – take up the Challenge.

‘A journey of a thousand miles begins with a single step’ is a Chinese proverb attributed to Lao Tzu and its use as an analogy for dental businesses is highly appropriate. The changes in the dental environment over recent years have included increasing competitiveness, rising corporatisation, changes in regulation and more demanding patients, all of which have combined to create a climate in which those who are most focused on business are set to succeed.

In launching the Good to Great Challenge, Software of Excellence accepts that for many dentists the journey to improvement is difficult and unfamiliar. That’s why we have established a formal programme and dedicated website, where dentists can talk about the challenges they are facing, share their progress and celebrate their success.

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