Posted in Posts
Jonathan Fine emphasises the importance of being truthful when it comes to marketing treatments I shared a platform with Martin Kelleher in front of 150 dentists in Belfast last year and I have to say he was one of the most entertaining speakers I’ve heard for years. Kelleher is an old school doyen of the…
Posted in Posts
Jonathan Fine says leveraging truth is a bit different from making up stories, mainly because it actually works. I briefly shared a platform with Martin Kelleher in front of 150 dentists in Belfast a couple of weeks ago and I have to say he was one of the most entertaining speakers I’ve heard for years.…
Posted in Posts
Jonathan Fine points out the importance of protecting your reputation online. ‘Reputation is an idle and most false imposition; oft got without merit, and lost without deserving’, said Shakespeare. Quite. But it matters in business. The practices getting most complaints aren’t doing bad dentistry, they’re getting them because they aren’t communicating properly. So what do…
Posted in Posts
Jonathan Fine explores the concept of joint venture partnerships in dentistry. Try to imagine how it feels to be the brains behind epoch defining propositions like Ikea, Travelodge, B&Q, Specsavers and Amazon. Pretty bloody good would be an understatement. You’re the one who singlehandedly makes an entire retail category that was doing fine suddenly look…
Posted in Posts
If lengthy phone calls cause issues at your front desk, Jonathan Fine believes a business hub might be the answer. I have lost count of the number of practices I have visited where the receptionists are charged with welcoming patients, checking them in and taking their fees when they leave, along with booking them in…
Posted in Posts
Jonathan Fine explains how to increase sales at your practice by finding some extra curricular activities. In this article I am going to describe an incredible opportunity to anyone selling luxury services including high-end dental work. The opportunity comes in the form of a group of people who have begun to take their pensions while…
Posted in Posts
Jonathan Fine discusses the balance of ethics, between practices making money and quality treatment of patients. As a general practitioner (GP) you now earn £55 when you diagnose dementia, £107 when you find cancer and £9.70 when you see an ingrowing toe nail. Well, actually only the first one is true, but what’s stopping the…
Posted in Posts
Jonathan Fine describes a recent experience where he was introduced to his dental nurse. It’s striking how often people trading goods and services miss the simple things, the things that don’t cost anything and make the customer believe a business cares about them. These are obvious things that, if traders had put themselves in their…
