Jonathan Fine

Jonathan Fine

Author at Dentistry Online

Jonathan Fine is lead sales and marketing coach and managing partner at dental consultancy group Breathe Business.
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Lies don’t sell, but truth well told does

Jonathan Fine says leveraging truth is a bit different from making up stories, mainly because it actually works. I briefly shared a platform with Martin Kelleher in front of 150 dentists in Belfast a couple of weeks ago and I have to say he was one of the most entertaining speakers I’ve heard for years. … Continued

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Reputation, reputation, reputation

Jonathan Fine points out the importance of protecting your reputation online. ‘Reputation is an idle and most false imposition; oft got without merit, and lost without deserving’, said Shakespeare. Quite. But it matters in business. The practices getting most complaints aren’t doing bad dentistry, they’re getting them because they aren’t communicating properly. So what do … Continued

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Answering the phone at reception is costing you

If lengthy phone calls cause issues at your front desk, Jonathan Fine believes a business hub might be the answer. I have lost count of the number of practices I have visited where the receptionists are charged with welcoming patients, checking them in and taking their fees when they leave, along with booking them in … Continued

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Finding your perfect target market

Jonathan Fine explains how to increase sales at your practice by finding some extra curricular activities. In this article I am going to describe an incredible opportunity to anyone selling luxury services including high-end dental work. The opportunity comes in the form of a group of people who have begun to take their pensions while … Continued

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Introducing…your dental nurse

Jonathan Fine describes a recent experience where he was introduced to his dental nurse. It’s striking how often people trading goods and services miss the simple things, the things that don’t cost anything and make the customer believe a business cares about them. These are obvious things that, if traders had put themselves in their … Continued

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