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‘A picture speaks a thousand words, a video speaks a thousand pictures,’ Shiraz says. Andy and Shiraz met to discuss embracing video marketing through social media. Shiraz explains that he never started out with a target to focus on videos. He says the engagement goes up naturally by using videos. ‘It’s an art in itself,’…
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Andy Acton and Shiraz Khan discuss how to build your personal brand with the growth of social media. Shiraz explains how he never started by trying to create a personal brand. He was told at university to be unique and be individual. But he points out that it has to be authentic. Despite not starting…
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Here Andy Acton and Shiraz Khan talk about how the clothes we wear impact our behaviour. Their conversation took place in Savile Row, which is synonymous with tailoring and style. Shiraz’s interest in clothes dates back to his early days, which he followed up with working at Ted Baker. Andy also commented that he undertook…
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Andy Acton suggests six questions dentists should be asking before selling their practice to a dental corporate. The growth of the dental corporate in recent years has meant a dramatic increase in the number of direct approaches from them to buy practices. How would you react if you received just such an approach? There are…
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Andy Acton breaks down the process of valuing a dental practice accurately into nine simple steps. Valuing a dental practice requires the gathering of information on a practice and analysing it against data from comparable practices in order to benchmark the figures and arrive at a goodwill value. Establishing an accurate dental practice valuation is…
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Andy Acton explains why FTA is taking its corporate social responsibility so seriously. The phrase ‘the world is becoming a smaller place’ is something of a 21st century cliché. But the digital age has, without doubt, made more of the planet accessible and/or visible to us all. Some may think this is a good thing, others…
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Andy Acton looks at some measures which could be put in place to protect your business from the effects of stress The Mental Health Foundation published its latest research earlier this year on stress and the findings should get all of us thinking about the ticking time bomb that is mental health. The study, an…
