Are you ready for the Challenge?

The ultimate 12-month challenge; transforming dental practices into great businesses

The journey from Good to Great always begins with the individual motivation of the principal or practice owner. Your personal and business objectives form the core of what you are trying to achieve, and with a brand new 12-month consultancy programme, Software of Excellence is there to help on every stage of the journey. Providing the advice, support and tools needed to transform your business, the challenge is designed to help give you more time to spend on the things you enjoy most in life.

In launching the Good to Great Challenge, we accept that for many dentists the journey to improvement is difficult and unfamiliar. That’s why we have established a formal programme and dedicated website, where you can engage about the challenges you are facing, share your progress and celebrate success.


The role of Software of Excellence in transforming your practice from Good to Great is one of advice, consultation and empowerment. In understanding the journey to improvement travelled by many hundreds of practices over the last few years, we want to show dentists how they can optimise their performance, grow their businesses and ultimately achieve their goals.


The development of Key Performance Indicators (KPIs) originated from our work with over 1500 practices. Using the practice’s data, taken directly out of EXACT, we can track monthly performance improvements and demonstrate how improved processes deliver greater efficiency throughout the practice’s workflow.


Having worked with so many practices, we are now ready to give the whole market the benefit of our experience and have launched the Good to Great Challenge, to encourage dentists to think more clearly about how they can optimise performance and maximise revenue.


Practices that take up the Challenge are supported for a full 12 months by a dedicated Challenge Consultant, who will provide monthly monitoring of pre-determined KPIs. Each

month the Challenge consultant will identify the top KPIs in which performance levels have made the greatest improvement and these statistics will be published via the practice’s


profile on the dedicated challenge website. The Good to Great Challenge provides the perfect sharing platform as dentists support their KPI successes with blogs, photos and video

content; sharing how they have achieved these results and the challenges they have overcome on their journey.


We ask dentists and managers to share their business outcomes because we know that peer-to-peer experience resonates strongly and that dentists get great value from listening to and reading about the challenges faced by practices similar to their own. Dentists who will gain most from joining the challenge are those who are engaged, pro-active, driven and will trust our experience and follow the advice we offer. Above all we know the challenge will work best for those dentists who already regard their practice as a business and want specific tools to help optimise their performance. We believe the passion of those dentists who are benefiting from the challenge will inspire and motivate others to take the first step on their journey too.  


The Good to Great Challenge, continues the business outcome focus that Software of Excellence has adopted for the benefit of our customers over the past five years. Our aim remains driven by our desire to help practices unlock their opportunity and the Good to Great Challenge is the next step on our journey to helping practices realise their potential.


If you want to know more about how you can take the challenge, or want to follow the progress of other practices already on their journey to greatness, visit the Good to Great Challenge website at

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